U.S. Lotteries Must Change Tactics to Attract Younger Pla...

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U.S. Lotteries Must Change Tactics to Attract Younger Pla...

Postby worldlottery.net » Tue 05 Aug 14, 13:00

US lotteries risk losing a significant amount of revenue if they don’t embrace technology that encourages younger Americans to buy lottery tickets. Officials have noted that Americans between the ages of 25 and 34 are the least likely to participate in lotteries, a fact which could have disastrous results for the industry if this demographic continues to avoid playing lotteries as they grow older.

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